Social Media Marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, LinkedIn, Instagram and Pinterest, you are missing out.
Great marketing on Social Media can bring remarkable success to your business, creating devoted brand advocates and drive leads and sales.
Social Media Marketing (SMM) involves creating and sharing content on various social media platforms through posting text and image updates, videos and other content that drives audience engagement.
How Social Media Marketing helps :
- Increase in website traffic
- Building conversations with people
- Raising brand awareness
- Creating a brand identity and positive brand associations
- Improving communication and interaction
Social Listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following. You’ll learn about what they are struggling with, which can help you create content addressing those pain points. You can also identify the tone and language that your target audience uses.