Offline touchpoints include marketing collaterals that act as an extension of a company’s marketing efforts. These efforts may not attempt immediate self-promotion of sales, but focus on communication pegs that intend to solve buyers’ needs and challenges. In B2B scenarios, sales transactions have long cycles and large deal values. Sales reps need to constantly nurture buyers with appropriate marketing collateral through the length of the sales cycle. Effective marketing collateral can help build lasting customer relationships. In B2C situations, customers tend to decide quickly before they buy a product. So, marketing collateral such as customer reviews, product details, websites, etc. help buyers arrive at decisions. We develop both B2B and B2C communication points for your business.