Online Touch points is not just about having a website and social media handles. An effective online presence needs a clear vision. Having the knowledge about what your target market is. Have clarity on your target customers so you know how to approach and appeal to them. Define the keywords that relate to that market.
Expose yourself to your target market though a website or a blog. Have a compelling, aesthetically appealing and organised way of putting out your message.
Social Media handles are your gateway to having a direct relationship with your target market. To become more effective, you need to interact not just to get your word out, but to gain trust and credibility too so that your audience is also a brand advocate for you.