When the objective is to become an extended brand custodian and #BusinessTransformation team, we need to understand your business, operations and vision as deeply as you do, and feel equally excited about it. Therefore, between the Contract to Commencing assignment, we go through a round of questionnaire, set expectations, define next steps, curate a cheat sheet and collect docs to ensure smooth sailing to contain any mistakes.
Ideas are at the core of our business – be it #DigitalTransformation, Activation or Designing a #BrandNarrative. A basic framework to develop a unique business solution for you covers our learning about you, identifying the communication pegs, generating ideas, mitigating their impact in real life scenarios, and identifying mediums to roll out for optimising outreach and maximising eyeballs. Often, dipstick with a subset of prospective audience forms a part of this.
In the designing phase, the process diverges and expands as information and efficiency is measured through multiple manifestations of the concept. Through a series of evaluation and ‘Yes Matrix’ phases, a single concept is refined, flashed and developed. Herein, comes the carry vehicle. Depending on the audience, this could be social media, technology implementation, on-ground activation, outdoor, syndicate PR, reputation management or conventional media. Our team has dexterity to handle them all.
‘An idea is only as good as the execution is’, they say. We couldn’t agree more! A good execution requires a detailed plan, the right media supervised by experienced people to create operational, marketing and impactful excellence. A detailed planning for key pivots to assess, milestones to watch out for and metrics to track performance are set prior to publishing the communication / program / application / activation.
Two-way communication is key. Customers won’t be happy if your team doesn’t listen to feedback and expectations. Likewise, at our end, we engage various tools to listen to the response to our activity, to understand audience response, to assess our impact and design a course-correction; if necessary to optimise use of every penny spent on your outreach program. The analysis also involves competitors, customer reviews and our team expectations. Objective is not to keep up with results, but to surpass them every time.