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GA4 MIGRATION

On the 1st of July, Universal Analytics will not collect any more data

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Why is it Important to Migrate to GA4

If you don’t migrate soon from Universal Analytics to Google Analytics 4:

You will not be able to monitor your website activity & analyse user behaviour.

You will lose your capacity to measure your media performance and your connections between UA & Google Ads.

Your dashboards based on analytics data won't be working anymore.

⚠️ WARNING – It is an incomplete solution that will require further action from your side to maintain actionable data collection.

What is Goolge Automatic Migration?

  • Your current custom tracking is not migrated.

  • UA historical data is not integrated in the new GA4 property.

  • Your UA custom conversions & goals will not be migrated.

How Can typeTheta Migrate to GA4?

OUR DATA EXPERTS CAN SUPPORT YOU WITH A SETUP ACCORDING TO YOUR NEEDS

Option A

BASIC
  • Page view tracking
  • Privacy configuration
  • One main conversion set-up
  • E-Commerce or lead generation funnel tracking
  • Custom events and dimensions tracking
  • Personalised report to your needs

Option B

STANDARD
  • Page view tracking
  • Privacy configuration
  • One main conversion set-up
  • E-Commerce or lead generation funnel tracking
  • Custom events and dimensions tracking
  • Personalised report to your needs

Option C

ADVANCED
  • Page view tracking
  • Privacy configuration
  • One main conversion set-up
  • E-Commerce or lead generation funnel tracking
  • Custom events and dimensions tracking
  • Personalised report to your needs

Consider GA4 Migration as an Opportunity

Google Analytics 4 migration can be seen as an important change in your habits, but it comes will a lot of new opportunities & capabilities. You can see below advantages of GA4 vs Universal Analytics for media stakes.

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  • CROSS-DEVICE

    Powerful cross-device profile reconciliation and user-centric analysis thanks to Google Signals.

  • AUDIENCE

    Advanced audience and segment module enabling more insights to establish audience strategies.

  • MODELIZATION

    Enhancement of 1st-party data usage with modeling to fill in the gaps from cookie loss and measurement restrictions with Consent Mode.

  • BIDDING

    Perfect integration with the Google environment (Google Ads, SA360 and DV360 ) to better feed your targeting / bidding strategies.

  • ANALYSIS

    Strengthened analysis capabilities via an improved “Explore” module with a high level of customization for your business.

  • ATTRIBUTION

    Higher capabilities for attribution and contribution analysis with a default Data Driven model.

  • TECH STACK

    Native and free integration with Bigquery for data centralisation, structuration & reconciliation.

  • DATA QUALITY

    GA4 delivers better data quality, among other things with new sampling protocol leading to better data exploration.

  • PRIVACY

    More control to limit personal data collection.