What’s Generative Engine Optimisation (GEO) & How To Do It
Now a Days, SEO has evolved far beyond traditional strategies. As search engines adapt to AI-first models like Google’s Search Generative Experience (SGE) and Bing Copilot, a new approach to optimizing content for these platforms has emerged: Generative Engine Optimisation (GEO). But what exactly is GEO, and why should every eCommerce brand, particularly Shopify store […]
AI Store Builder: SEO Impacts of Shopify’s New Tool
In May 2025, Shopify launched its revolutionary AI Store Builder, a game-changing tool that automates the creation of online stores, taking the process from product setup to the optimisation of SEO elements with just a few clicks. For businesses seeking to streamline their e-commerce processes, this tool represents a huge leap forward in convenience, efficiency, […]
AI-SEO & Core Web Vitals: Boost Your Site’s Performance
Introduction AI-SEO is transforming the way search engines evaluate websites, shifting the focus from traditional SEO elements to an experience-driven model. As we move into 2025 and beyond, Google’s Search Generative Experience (SGE) and other AI-powered ranking systems will increasingly prioritize user experience (UX) and site performance, with a particular emphasis on Core Web Vitals […]
AEO And GEO For Shopify: The AI Shift from Keywords to Answer-Centric Optimization
The SEO landscape is evolving faster than ever, thanks to the rapid rise of artificial intelligence (AI) in search engines. Traditional keyword-focused SEO is being replaced by smarter, intent-based frameworks like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This AI-driven shift is particularly critical for Shopify merchants aiming to stay visible in search […]
E-commerce Success: AI SEO and SEM for Shopify Stores
Introduction: In 2025, the e-commerce landscape is more competitive than ever. With millions of online stores vying for attention, distinguishing yourself has become an increasingly difficult challenge. Shopify, long known as one of the most reliable platforms for building and managing online stores, remains a top choice for many entrepreneurs. However, simply having a store […]
How to Use Klaviyo With Shopify for Powerful Email Marketing in the UK
Introduction Email marketing is far from dead—in fact, it’s evolving faster than ever. For UK-based Shopify store owners, using Klaviyo in tandem with Shopify unlocks a powerful suite of tools to turn browsers into buyers and one-time customers into brand advocates. But here’s the catch: using Klaviyo with Shopify effectively requires more than installing an […]
ChatGPT AI for Shopify: Revolutionising E-Commerce with AI Integration
Introduction: The Future of E-Commerce with AI As e-commerce continues to evolve, integrating artificial intelligence (AI) into your online store is no longer a luxury but a necessity. Shopify, one of the most popular e-commerce platforms, is leading the way in embracing AI technology, and one tool that has taken the spotlight is ChatGPT AI. […]
Why Your Business Needs Real-Time Metrics Tracking – And How AI Makes It Easier
Introduction Are you still waiting for weekly reports to make marketing decisions? In today’s fast-paced digital world, making decisions based on outdated or delayed data can be costly. Real-time data isn’t just a luxury anymore; it’s a necessity. With the rapid pace of digital marketing, the ability to respond to changing consumer behaviors, campaign performance, […]
Building a Robust Social Media Strategy: A Guide for UK Brands
In today’s digital-first world, your brand’s presence on social media is more than just a profile—it’s a powerful channel for storytelling, customer engagement, and scalable growth. Whether you’re a startup breaking into e-commerce or an established brand looking to elevate your online visibility, a strategic, data-informed social media strategy is essential. At typeTheta, we specialise […]
The Role of Digital Marketing in Branding: A London Agency’s Perspective
In today’s fast-paced digital world, branding is more than just a logo or a catchy slogan—it’s about creating a unique identity that resonates with your audience, builds trust, and fosters long-term relationships. A significant part of this branding process is digital marketing, a powerful tool that helps businesses connect with their audience in meaningful ways. […]