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Why Shopify Stores Fail and How You Can Avoid the Same Outcome

Understanding why Shopify stores fail is essential for any ecommerce brand aiming for long-term success. In most cases, Shopify stores do not fail because the platform is limited. They fail…
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How to Optimise Your Shopify Store for ChatGPT Shopping: The Complete UK Guide

Introduction Online shopping behaviour in the UK is changing faster than most brands realise. Customers are no longer browsing endlessly, clicking through filters, or comparing dozens of product pages. Instead,…
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What’s Generative Engine Optimisation (GEO) & How To Do It

Now a Days, SEO has evolved far beyond traditional strategies. As search engines adapt to AI-first models like Google’s Search Generative Experience (SGE) and Bing Copilot, a new approach to…
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AI Store Builder: SEO Impacts of Shopify’s New Tool 

In May 2025, Shopify launched its revolutionary AI Store Builder, a game-changing tool that automates the creation of online stores, taking the process from product setup to the optimisation of…
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AI-SEO & Core Web Vitals: Boost Your Site’s Performance

Introduction AI-SEO is transforming the way search engines evaluate websites, shifting the focus from traditional SEO elements to an experience-driven model. As we move into 2025 and beyond, Google's Search…
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AEO And GEO For Shopify: The AI Shift from Keywords to Answer-Centric Optimization

The SEO landscape is evolving faster than ever, thanks to the rapid rise of artificial intelligence (AI) in search engines. Traditional keyword-focused SEO is being replaced by smarter, intent-based frameworks…