Improved website’s UI/UX for an Indian wear Shopify store.
About the Client:
The Naviya Edit is a South Asian Contemporary fashion brand based in the UK. Founder and designer Tracy started her company after her wedding proposal reignited her passion for designing outfits due to the lack of diversity and representation in traditional wear, especially for individuals from multicultural backgrounds like hers, aiming to offer modern, culturally diverse outfits that reflect individuality and empower women to embrace their identities.
Solution:
To revitalise Tracy’s online store, we started by selecting and tailoring a Shopify theme that perfectly captured her brand’s essence. This not only enhanced the store’s visual appeal but also laid a solid foundation for future growth
We improved navigation and product display, revamped banners, and optimized the website using the latest technologies to create a modern, user-friendly platform that aligns with the client’s vision.
We optimised the website for speed and responsiveness across all devices. By prioritizing user experience, we created a visually appealing and easy-to-navigate platform.
we ensured that the website not only boasts aesthetic appeal but also offers an intuitive and frictionless shopping journey.
Challenge:
Tracy wanted to modernise her online store, better display her products and collections and add a jewellery segment.
Result:
The proposed structure worked perfectly. The online store revamp was expanded with more modules to cater to their expanding business. This strategic website redesign, functionality enhancements, and targeted marketing efforts resulted in improved user experience, increased sales, and enhanced brand perception, demonstrating the agency’s ability to deliver impactful solutions tailored to their client’s needs.