In the designing phase, the process diverges and expands as information and efficiency is measured through multiple manifestations of the concept. Through a series of evaluation and ‘Yes Matrix’ phases, a single concept is refined, flashed and developed. Herein, comes the carry vehicle. Depending on the audience, this could be social media, technology implementation, on-ground activation, outdoor, syndicate PR, reputation management or conventional media. Our team has dexterity to handle them all.