Consider what product packaging design does to your product: Most importantly, packaging identifies your brand.
Packaging communicates with the consumer and presents an image, while also providing instructions for its use.
Packaging distinguishes your product from your competitor’s in its design, color, and shape.
Packaging should have consumer appeal, a distinctiveness that makes your product stand out against a hundred other products on the shelf.
Packaging, labeling and any additional information should be designed keeping in mind the profile of your target consumer. Understand your market and target them specifically. Packaging for a generic audience can confuse the consumer.
Packaging should help build your brand image. It’s about communicating your product and building a relationship with your consumers through your brand image.
Signage
Being in the signage industry, we’re bias of course. But to us signage is of the utmost importance to your business. It is the primary visual element people see. Whether it be on your building, outside your building or on your car. Creative branding plus creative signage will make your business more appealing. It is, in effect, an inanimate salesperson for your business. Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.
