May 15, 2020, 0 Comments
Why Does Your Business Need a Website?
Having a website is one of the least expensive and simplest tools that you can use to market your business whether it is small or large. Websites are the vehicles that help carry your brand to your audience.
What do you do when you want to find a particular product or service online? Whether it be a new office table, a chemist, or a web designer who’s based locally – you turn to Google, perform a quick search and see what comes up in the search results. It’s crazy to think that nearly 40% of small businesses don’t have a website in 2019. If your business isn’t online and relies on word of mouth or traditional advertising to attract new customers, you’re likely missing out on potential sales.
“85% of consumers use the internet to find a nearby business which suits their needs.”
So unless you’re an entrepreneur who isn’t interested in growing your brand – you need to have a website.
Here are 7 reasons why your business needs a website if you presently don’t have one
Opportunity to communicate with new and existing customers:
Websites are not just for selling products and services, they are also a way to build relationships with your customers so that they remain loyal to your business. When you have a website, you have a way to maintain communication with them over the long term and can utilize this to significant advantage.
You can use your website to send newsletters, advertise events or sales, offer limits or voucher codes, run competitions and more. These are all ways that help create new business and keep existing customers coming back.
Likewise, it’s been proved that even if a customer can find something less expensive elsewhere, they’re much more likely to stay with a business that they’ve built a relationship with – even if that is an online relationship.
Show your products and services:
If you have a website, you can not only tell people about your products and services, but you can also show them. Thus you can even sell them directly from your site.
Modern websites allow you to create portfolios of your best work. So, if you are a web designer, builder or a boutique you can let your customers see exactly what the quality of your work is. If you are a retailer, you can build an e-commerce site and sell the products there.
The reasons why these elements are critical for your business is because of how internet users behave. They want to be able to see what they are looking for and, if it is for sale, to be able to buy there and then. If they can’t do so, they’ll look elsewhere.
One area where many local retailers fail with their websites is that they tell the visitor they stock something but then disappoint them by not giving the chance to buy it instantly. If you’re sitting in your comfortable sofa at home and have the choice between driving to your local store or ordering something without going anywhere, you’ll most probably order online – even if it’s more pricey.
Receive feedback from your customers:
One good thing you can do with a website is to ask your customers to give you feedback. For this, you can use surveys, ratings or any other methods to see what your customers think about your business. Feedbacks are a great way to help your company improve customer service, products or services, premises, prices, delivery or any other factors which are important for your customers.
When you give your customers the opportunity to give anonymous feedback, you’re more likely to get honest feedback too.
Prolong your opening hours:
Let’s suppose your local business opens from 9 to 5. Here, one of the problems is that by the time your customers get home from work, you’ll have closed for the day. With a website, you can make your business, or at least a few sections of it, available 24/7.
Irrespective of the time of the day, an e-commerce website can sell products while a site offering local services can continue to take bookings even after you have gone home. By adding simple contact forms, your customers can ask questions or send enquiries which, without a website, they’d never have the opportunity to do.
Improves Business Credibility:
According to research, 81% of individuals accessed the Internet to specifically find information about goods and services. This statistic shows a common pattern of behaviour, which is that consumers of the digital age are likely to resonate more with a business which is visible online. With the rumours surrounding some social sites in recent years, customers are now spending more time on sites, doing more detailed research about the companies they do business with. Thus, making sure your site does your company justice and conveys your beliefs and messages has never been so important.
Make your Mark in the Digital Field:
With 90% of UK households having Internet access, a website ensures guarantees Internet users have access to your business. Not to mention that 4 in 5 adults in the UK now own a smartphone, making internet access only a tap away and have it “on the go” at all times.
Reach your audience globally:
Websites open your business to the world, you become a store that never closes its doors. So, distance, time zones and your physical availability are no longer obstacles. Any individual who has access to the Internet can see and interact with your business at any time of day. With a larger audience reach, the chance of leads, conversions and sales increases.
So these are a few benefits of having a website for your business. If you’d like to hear more about how a website, we’d love to talk to you. So drop your mail us at email@example.com