The Role of Digital Marketing in Branding: A London Agency’s Perspective
In today’s fast-paced digital world, branding is more than just a logo or a catchy slogan—it’s about creating a unique identity that resonates with your audience, builds trust, and fosters long-term relationships. A significant part of this branding process is digital marketing, a powerful tool that helps businesses connect with their audience in meaningful ways. […]
How Web Development Impacts SEO Performance of the Website
In today’s competitive digital landscape, having a website is no longer enough. For businesses to stand out, their website must be optimized not only for user experience (UX) but also for search engines. This is where web development and SEO (Search Engine Optimization) come into play. While SEO is often associated with content and backlink strategies, […]
The Power of Custom Web Development and Shopify Development for Businesses in 2025
Introduction In today’s competitive digital world, businesses need more than just a website — they need a platform that resonates with their audience, drives sales, and adapts as their business evolves. This is especially true in an era where eCommerce and digital engagement are central to success. Web development has transformed how businesses connect with […]
How to Scale Your Shopify Store with Custom App Integrations
In the ever-competitive world of e-commerce, scaling your Shopify store is not just about adding more products or increasing marketing budgets—it’s about optimizing processes, improving user experiences, and driving conversions. Shopify, with its robust app ecosystem, provides e-commerce businesses with the necessary tools to streamline operations, boost sales, and improve customer engagement. This blog will […]
The Ultimate Guide To SMS Marketing On Shopify
Introduction In the rapidly evolving world of eCommerce, it’s crucial to stay ahead of the competition and create meaningful connections with your customers. While traditional marketing channels like email, social media, and paid ads have proven their worth, one communication tool stands out for its unparalleled engagement rate: SMS marketing. SMS marketing, which allows businesses […]
Shopify vs Shopify Plus: Which Is Right for Your Business?
Choosing the right eCommerce platform is one of the most important decisions you’ll make when running an online business. Among the top contenders, Shopify stands out as one of the most user-friendly and reliable platforms for entrepreneurs and growing brands. But as your business scales, the limitations of the standard Shopify plans may become apparent. […]
5 Clear Signs It’s Time to Redesign Your Shopify Store for Better Conversions
Operating an online store on Shopify presents tremendous growth opportunities. As a powerful and scalable e-commerce platform, Shopify provides businesses with flexibility and advanced features to enhance their online presence. However, just like any digital asset, your Shopify store requires regular optimisation to maintain peak performance and maximize conversions. Failing to address performance issues and […]
A Step-by-Step Guide to Understanding Shopify Payment Methods
Introduction Choosing the right payment method is crucial for the success of any Shopify store. Whether you are just starting or looking to optimize your existing store, understanding Shopify payment methods can help you increase conversions, reduce cart abandonment, and streamline transactions. At TypeTheta, we specialize in Shopify marketing and development, helping businesses set up […]